Archive for May 22, 2011

Interior Design Style and Colour Use for the Home Office

There are two ways that you can go about selecting the general decor of your home office: either follow the style that prevails in the rest of your home, or treat your office as an individual space. Choosing which way to go is a simple task requiring answers to only a few questions.

> Has your home been decorated in one style that is visible throughout?

> Is your office easily visible from other rooms/areas of your home?

> Does your work suggest a style of its own?

Based on the questions above, here are a few simple ways to help you easily achieve a pleasing decor in your home office.

If you are going to treat your office as a part of your home, using the same decor and style, your job is already half done. But remember, you don’t have to use the exact colour scheme or mood. You can modify what you see outside your office to blend smoothly. For instance, you can reverse the main and accent colours; you can use the same colours but in different proportions; or a different level of formality. Because you are decorating an office, it is likely that you are going to want to treat the style differently than how it appears in other areas of your home, and this is normal. Don’t be afraid to create a variation in the atmosphere — it is only the general style you are aiming to respect.

For a home office that is open within an area of your home, you are going to have to be a little more cautious. In this case, you must respect the style seen around your office, but at the same time you should definitely aim to create a sense of separation between your work space and living space. Visual separation does not mean building a wall; it means creating a new environment within the existing one. Some ways of creating visual separation include changes in ceiling height and/or floor level (a step up or down); a room divider placed to look decorative rather than confining; colour changes such as reversing the main and accent paint colours used on the walls; and furniture placement.

Placing furniture in a way that the layout separates space is fairly simple, but don’t forget to play with your ideas on graph paper first or else you may find yourself still rearranging while you should already be at your desk. Consider using a large bookshelf or storage cabinet as a room divider — the back of it can be decorated with fabric, paint, a collage… or place furniture back-to-back to create the sense of two separate zones. Keep in mind while you are working on the layout that you don’t want to feel that your office is, for instance, in the back of your basement — it is at the back of the basement. Just as words can be played with, so can space.

A home office that is to receive a style of its own is a fun thing to work out. You should aim to have a bit of who you are visible in the decor, while creating a visual sense of what you do. This is not a cubicle in a large office complex — this is your office. If you have a love of bold patterns, classic cars, angels… incorporate them into the decor even if they have nothing to do with what you will be doing in your office. At the same time, your office should say more about whay you do that “I work at a desk.” What do you do at that desk? If you are in the computer business, have things around that suggest that, like an enlarged and framed comic strip that has something to do with computers. If your office is actually more of a workshop and you do clothing alterations, incorporate your supplies into your decor: display spools of thread in a rainbow-like pattern, hand a rod a few inches from a wall and drape some fabrics over it for an ever-changing backdrop. If you work in the travel industry, have a model plane suspended, and display items or pictures symbolic of some of your favorite destinations; if it won’t get in your way, have a beach ball in your office, or make a “sandbox” to hang on the wall by gluing sand to the back of a shadow box and gluing small shells onto the sand.

When choosing the colours for your office, there are a few basic points to consider. Yellows, reds, and other very warm colours in large quantities can cause you to feel thirsty. Blue is very relaxing, but be careful not to choose a bland grey-blue that can actually lead to feeling tired or restless. The best way to go about selecting the colours for your office is to choose three colours; use one as a main colour (for instance on the walls), another as the main accent colour (visible in a pattern on a rug, drapes, desk accessories…), and the third as an accent colour appearing only in splashes here and there (such as flowers in a vase, a couple of photo frames…). At this point your colour scheme is set, and all you have to do is keep in mind some basic points of colour psychology. A dark ceiling will feel very low; mirrors and reflective materials make a space feel larger; too many colours, especially bold ones, can cause a feeling of clutter even if there is none.

A final point on the topic of colour and style: materials such as woods, stone, and metal can be incorporated into any colour scheme — although they may affect the style, they will not clash. A natural pine desk will certainly give a different look than a mahogany one, but either will match any colour scheme; ditto for stainless steel and brass, and marble and concrete.

Look for the final article from this 4-part series on home offices: Lighting and Window Treatments for the Home Office.

Have a Luxurious Home on a Tight Budget

Luxurious homes, inevitably, evoke one word from every aspirant of a luxurious home. And that is – ‘expensive’. Normally, luxury homes are viewed from the amount of money invested in furnishing these homes. We tend to believe that royalty of luxurious homes come from money. But, very conveniently, forget that some astute thinking and of course, little money can transform our homes into a royal castle. In fact, if we trace the journey of some of the luxury furniture, we can easily find out that the things that were commonplace in ancient homes have been rendered luxurious in the form of antiques. So, present day’s luxury is yesterday’s normalcy. So, why not try to make it a present day’s normalcy?

The first thing to take care of is to avoid buying fakes. If antiques are your choice to bring in luxury to your home, never settle for cheap furniture or look-alikes. For instance, an exclusive Amish made furniture could be your ideal choice but never get duped by unscrupulous dealers, who make a quick buck out of the ignorant buyers. Always opt for a reputed dealer of Amish furniture who provides adequate guarantees and warranties on your purchase. Similarly, if dealing with Antique furniture dealers, always choose the one who has a good reputation both online as well as offline.

The next thing to plan is the art works. While expensive paintings by renowned painters may be out of your budget range, you certainly need not lose heart. A beautiful oil painting or water-colored painting can be an impressive alternative. The artwork need not be a “branded” one. The important things are that the painting should (a) gel with the overall scheme of the room; and (b) not look like a poor replica of some original artwork. As long as these two conditions are met, the “brand” won’t matter much.

Flooring comes next. A decent priced wool carpet or stone tiles can provide the look and feel of luxury to your home. A carefully crafted handmade carpet is any day better than artificially created custom-made flooring.

You must be extra careful while spending on furniture requirements. One thing about luxury furniture is that it acts like a seductive temptress. You have to be extra careful to resist the temptation of spending too much on luxury furniture items. A better option is to look for the reproduction pieces manufactured by furniture makers, like Baker Furniture or Century Furniture. Kitchen with granite finish can be inexpensively royal.

Affordable luxuries also come at a price but this should not daunt you, as the satisfaction of having a luxurious home is much more valuable than affordable luxuries. Apart from buying new items, you can also mould your existing furniture into a luxurious outlook. Silk pillows and tapestry finish are good options for affordable luxury. Decorative and inexpensive plants could lend the oomph factor in the drawing room. And most importantly, never clutter your home with excessive furniture. Always allow some breathing space in your rooms.

5 Blogging Tips to Promote your Internet Home Based Business

When you first created your new blog, chances are that you have virtually no traffic coming to your blog. This is despite how beautiful your blog may look, or having a well written, rich and unique content posts. This article shares some of the best blogging techniques that you can use in promoting your internet home based business.

Blog Commenting

One good way to find targeted quality readers for your blog, is through blog commenting on other similar niche blogs. If you focused on similar niche topic on other blogs, the readers will be very interested in what you have written as well as your valued opinion.

This is even more so if you have already established yourself as a well known expert writer in your business niche. Within a similar business niche, you probably share a lot of common interest with these people or marketing similar products for your internet home based business. However as there are no two marketers who have the same approach in providing profitable solutions on their online business opportunities or ideas in promoting an internet home based business, the continuous interaction among bloggers would always be welcomed by all.

You may not see immediate traffic growth, but if you make commenting on blogs a daily practice, you will over time, see quite a big number of bloggers of similar niches, visiting your blog.

Frequent Blog Posts

Now that you have learned that Blog Commenting will over time, bring targeted traffic to your blog, you really need to ensure that you always have good, unique and informative contents to offer your readers. Place yourself as the one looking for useful information or brilliant ideas to make money for your own internet home based business. You would like to see creative and unique contents that you think is vital to your business growth or your new online business opportunity. You should aim to write at least two such blog posts in a week.

Your Blog Title Tags

Title tags are what comes up at the top of the browser when viewing a page and shows up in search engine results as the title of your post. It is also the only information available to the surfer after he puts his query in the search engine box, so it is important to put your best effort here. Your title tag description should include your keywords you are targeting for your internet home based business. It must therefore describe your contents not only accurately but convey a well-written message to entice the reader to want to click further to read up the information that you offer for your online business opportunity. The keywords in your title tag may or may not be necessarily found in your website content page.

Get Feedback From Your Readers

Have you ever felt like impossible to write fresh, unique content for your blog? Sometimes you also felt like you have reached a stage where you don’t have any new developments to update on your internet home based business. How are you expected to satisfy your readers’ demands? Well, one very good way is to obtain a feedback from your readers. You can easily put a feedback section on your blog and customize some simple questions to obtain such feedback that will give you more ideas to write about. However do ensure that you have sufficient people participating in the feedback before you arrived at the results.

Guest Blogging

Guest blogging really means you write a blog post at someone else’s blog or someone else writes and publishes a post on yours. One of the benefits of doing this is provide your readers with fresh articles to read or showing a different aspect of the topic. It also provides better exposure for you and your internet home based business which you are promoting. Depending on how high the page rank of the blog, you may enjoy higher traffic on your blog posts and more importantly to your main webpage. One of the benefits of guest blogging is that you are no longer bound by rules governed by article directories, allowing you more links in your post, or anchor text pointing to your website. Guest blogging therefore helps to generate more traffic for your online business opportunity besides helping to establish your name in the niche market and lets you reach out to a wider audience to promote your internet home based business.

How to Promote an Office Cleaning Business

Copyright (c) 2008 Brent Wale

If you are thinking about starting up your own janitorial/ cleaning business, here are some low-cost promotional strategies & techniques you can use to get accounts for your office cleaning business.

Starting an office cleaning business is simple, and requires little start-up capital. For the most part, the only expense involves buying supplies and advertising.

Fortunately, cleaning supplies are cheap, and it costs even less to advertise in local newspapers, or online. Because most business professionals are busy, they are willing to pay a company or individual to clean their offices. You just need to learn how to brand your Office cleaning company in order to grow your business.

Remember, Almost anyone can clean. The trick is to hire others to do all the cleaning once you get things up and running. This leaves you free to generate new business. There are very simple and inexpensive ways to market your office cleaning accounts.

Here are just a few simple ways:

* Specialized Service:

If you offer your cleaning service for just one type of business.. let’s say , lawyer’s offices, by concentrating all your efforts in one type of clients, it will make your life easier, and your efforts far more better than being everything for everyone. Think about this, if a lawyer compares between 2 companies, company A is a general commercial cleaning company that offers service for all type of businesses, and company B specializes in just lawyer offices. Who would he choose?

By specializing in one or few types of service you give a message that you offer a service tailored for their needs,and that’s exactly what loyal clients want. Try to copy this idea by finding a small niche, like Doctor’s offices, dental offices, pharmacies, Real Estate, High Tech offices, etc..

Don’t misunderstand me here. You can still go after any type of offices to clean. But you can tailor your marketing towards each individual type of industy. In other words..You can have specialized services in many different industries.

* GIVE-A-WAYS:

One marketing strategy used by office cleaning business owners are giveaways”. Businesses love to try services for free. Once they see what a good job you do, and once you earn their trust, there’s a good chance you have just earned a client. If you’re running a cleaning business, you could give away a cleaning tips brochure, free cleaning guides, or color swatches. Once you begin giving away authoritative information customers will begin to perceive you as an expert in your field. (This may seem somewhat difficult and time consuming but I promise you it’s not).

* Business Cards:

This is one of the greatest marketing tool for any Janitorial/office cleaning business. The problem is most folks that are new to the office cleaning business don’t know how to do this correctly. If you know how to get your business card into the hands of the right people, at the right time you will generate a ton of business just from this one little strategy alone.

Simply learn how to Provide an irresistible offer on the back of the card for new clients. This has worked for office cleaning business owners many times over!

You don’t have to hand out 200 business cards and hope for the best. There are methods of getting leads that can actually help you obtain more business than if you were running an expensive full-page advertisement in the phone book!

* Print Advertising:

Start by setting an advertising budget. Once you set your budget, decide where to advertise. For a cleaning business it makes no sense and would be a waste of your money to advertise in a large magazine or buy a TV commercial that airs on a Saturday night. Besides being expensive, these ads will most likely not reach your target audience. The common print ad, run in your local newspaper or shopper, is the most basic unit of advertising.

Print ads have launched major office cleaning companies and created many success stories. Running ads in a local paper can be a great way to promote your cleaning business…but you must follow a few basic rules.

Your ad should attract attention! Although this sounds obvious, unless your ad attracts attention you are throwing your money down the drain. The most compelling way to have a “noticeable” ad is to have an interesting and visually appealing headline. If you are designing a large ad, think of using a subhead. This will provide added information and can be longer than the headline.

* Greeting Cards:

Greeting cards can be used as a great Marketing Tool when it comes to repeat business and referrals. Use them to thank clients for their business. Send them as greeting for most of the holiday occasions. Try to send cards as early as possible so they can be the first in your clients mailbox. Surprise them first so they can always remember you. Use handwritten messages to show more appreciation to your customers. If you use this marketing tool,you can always save money by buying cards after occasions, in quantity and keep them for next year.

* Electronic Media:

Buy banner ads in electronic media. Look for websites that target your potential customers, such as your local chamber. This can deliver your information right to the business that needs your service.